This passage is shamelessly copied from another e-mail list I subscribe to.
I submit it FWIW.
>"eGroups collects information in a variety of ways from different parts of
>Some information is gathered when you register. During registration,
>asks for your email address, date of birth, gender and country of
>While only this information is required to use the Service, the more
>information that you provide (and the more accurate it is), the better we
>are able to customize your experience. In addition, when the service is
>used, we retain your IP address for some period of time. An IP address is
>generally not considered personally identifiable information.
> From time to time, we may ask you for personal information, including
>not limited to) when you enter a contest or promotion sponsored by eGroups
>or when you subscribe to eLerts. If you contact eGroups, we may keep a
>record of that correspondence. eGroups also occasionally asks users to
>complete surveys that we use for research purposes. All other information
>gathered is optional and is used to publish your member profile for other
>members of your community to know more about you, and to better target the
>advertising to your interests.
>eGroups primary goal in collecting personal information is to provide you,
>the member, with a customized experience. By knowing a little bit about
>eGroups is able to deliver more relevant advertisements and content and,
>hence, better service to you.
>In our role of delivering targeted advertisements, eGroups plays the role
>middleman. Advertisers give us an advertisement and tell us the type of
>audience they wish to reach (e.g. males over 35 years old). eGroups takes
>the advertisement and displays it to members meeting that criteria. This
>the advertiser never has access to individual account information. This
>of advertisement targeting is also done with promotional email through
>eLerts. You will only receive these special offers if you have indicated in
>your registration with eGroups that you would like to receive them. You can
>change your account preferences at any time.
>eGroups also does research on our member's demographics, interests and
>behavior based on the information provided to us upon registration, during
>promotion, from our server logs or from surveys. We do this to better
>understand our users. This research is compiled and analyzed on an
>aggregated basis. eGroups may share this aggregated data with advertisers
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