[unrev-II] About e-groups

From: Jack Park (jackpark@verticalnet.com)
Date: Fri Dec 22 2000 - 09:50:27 PST

  • Next message: Garold L. Johnson: "[unrev-II] Refactoring and information annealing"

    This passage is shamelessly copied from another e-mail list I subscribe to.
    I submit it FWIW.
    >"eGroups collects information in a variety of ways from different parts of
    >the Service.
    >Some information is gathered when you register. During registration,
    >asks for your email address, date of birth, gender and country of
    >While only this information is required to use the Service, the more
    >information that you provide (and the more accurate it is), the better we
    >are able to customize your experience. In addition, when the service is
    >used, we retain your IP address for some period of time. An IP address is
    >generally not considered personally identifiable information.
    > From time to time, we may ask you for personal information, including
    >not limited to) when you enter a contest or promotion sponsored by eGroups
    >or when you subscribe to eLerts. If you contact eGroups, we may keep a
    >record of that correspondence. eGroups also occasionally asks users to
    >complete surveys that we use for research purposes. All other information
    >gathered is optional and is used to publish your member profile for other
    >members of your community to know more about you, and to better target the
    >advertising to your interests.
    >eGroups primary goal in collecting personal information is to provide you,
    >the member, with a customized experience. By knowing a little bit about
    >eGroups is able to deliver more relevant advertisements and content and,
    >hence, better service to you.
    >In our role of delivering targeted advertisements, eGroups plays the role
    >middleman. Advertisers give us an advertisement and tell us the type of
    >audience they wish to reach (e.g. males over 35 years old). eGroups takes
    >the advertisement and displays it to members meeting that criteria. This
    >the advertiser never has access to individual account information. This
    >of advertisement targeting is also done with promotional email through
    >eLerts. You will only receive these special offers if you have indicated in
    >your registration with eGroups that you would like to receive them. You can
    >change your account preferences at any time.
    >eGroups also does research on our member's demographics, interests and
    >behavior based on the information provided to us upon registration, during
    >promotion, from our server logs or from surveys. We do this to better
    >understand our users. This research is compiled and analyzed on an
    >aggregated basis. eGroups may share this aggregated data with advertisers
    >business partners."

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