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[ba-unrev-talk] (forw) [WebGuild] Remember: Wednesday Night! Wednesday, June 12 - Jared Spool

FYI -- Grant    (01)

----- Forwarded message from WorldofEric@aol.com -----
From: WorldofEric@aol.com
To: webguild_announce@webguild.org
Subject: [WebGuild] Remember: Wednesday Night! Wednesday, June 12   -  Jared Spool
Date: Tue, 11 Jun 2002 22:34:05 EDT
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Sender: owner-webguild_announce@webguild.org    (02)

The Silicon Valley WebGuild Presents:    (03)

Meeting - June 12, 2002  - Jared Spool - "Scent of a Web Page - Getting Them 
to What They Want"
Attention: Our meeting has moved to a new room at Cypress - see details 
Hosted by Cypress Semiconductor Corp. http://www.cypress.com/
IBM developerWorks http://www.ibm.com/developerWorks
Vividence http://www.vividence.com/
Site hosed by: Bay Area Internet Solutions http://www.bayarea.net/    (04)

...forward this email to your friends, our meetings are always open to all 
and FREE...
==========================================================================    (05)

The Silicon Valley WebGuild - a Chapter of the Association of Internet
Professionals    (06)

June 12, 2002 main meeting.
"Scent of a Web Page - Getting Them to What They Want"    (07)

Jared Spool - founder of User Interface Engineering    (08)

You work hard providing top-notch content on your site. But will users find 
it? If they don't find it, all that effort is for nothing. What can you do to 
guarantee that users find the content they've come looking for? In this 
entertaining and informative presentation, Jared Spool will show the latest 
research in how designers control whether users find their content or not. 
He'll show how sites do better when they prevent users from needing the 
search engine. He'll also show how exposing the site hierarchy can increase 
the success of the user. Jared will show you the secrets behind successful 
designs from Lands' End, the Bureau of Labor and Statistics, and the BBC. 
You'll see sites where users who say they always use the on-site search 
engines didn't even notice when Search was missing. And you'll see how to 
best use lateral links, bread crumbs, and next and previous. All based on 
up-to-the-minute research on how users actually navigate sites.    (09)

Wednesday, June 12, 2002. Registration begins at 6:00 PM and the speaker will 
begin at 7:00 PM. RSVPs are NOT required.    (010)

Cypress Semiconductor in north San Jose between Highway 237 and Tasman Drive 
at 3901 N. First St. and proceed to Building 6 (SouthWest corner of campus) 
San Jose, CA (look for the big yellow signs!) See: 
http://webguild.org/meetings/cypress_directions/ for map.    (011)

Who Should Attend:
E-Commerce Strategists & Practitioners, General Management , Sales &
Marketing, Management, Customer Support Management, Operations Management, 
Business Owners, Web Managers, IT managers, IT staff and support personnel, 
Designers and Developers.    (012)

How much:
Our community events are free and open to all and we even provide free soft 
drinks, chips and other sweets!    (013)

What else happens:
>From 6pm to 7pm we provide an informal networking environment where you can 
speak to fellow web professionals, look for a new job, search for new 
employees, learn about our sponsors' products and services and generally have 
a fun time.    (014)

After the main speaker we break out into Special Interest Groups (SIGs) and 
discuss other more specialized topics as follows: 
Animation SIG - June 2002: Script to Storyboard
eBusiness Perspectives: eBusiness concerns 
Technical Development SIG: exploration into XML, XSLT
and XPath
Web Applications SIG: Exploring Flash as an Applications Front-End
Upcoming Meetings: 
Webguild meetings: 
Wednesday, July 10: How to Improve Your Business with Web Analytics
Take a look at the Special Notices section for addtional meeting and event 
information. http://www.webguild.org/events/ 
**************************************************************************    (015)

BIO of speaker:
As the founder of User Interface Engineering in Cambridge, Mass., Jared Spool 
has guided the research agenda and built UIE into the largest research 
organization of its kind in the world. He's been working in the field of 
usability and design since 1978, before the term "usability" was ever 
associated with computers. He is also the conference chair and keynote 
speaker at the twice-annual User Interface Conference, is on the faculty of 
the Tufts University Gordon Institute, and manages to squeeze in a fair 
amount of writing time. His latest work is as co-author of Getting Them to 
What They Want, a report about the best practices for designing successful 
navigation to content.    (016)

About our hosts:
Cypress Semiconductor http://www.cypress.com/
Cypress Semiconductor is "Driving the Communications Revolution" by
providing high-performance integrated circuit solutions to fast-growing
markets, including data communications, telecommunications, computation, 
consumer products, and industrial control. With a focus on emerging 
communications applications, Cypress's product portfolios include high-speed 
data communications ICs; networking-optimized and micropower static RAMs 
high-bandwidth multi-port and FIFO memories; high-density programmable logic 
devices; timing technology solutions; and controllers for Universal Serial 
Bus (USB).    (017)

Bay Area Internet Solutions: http://www.bayarea.net/
We have relaunched our Web Site and it is being hosted by Bay Area Internet 
Bay Area Internet Solutions is a top-tier Internet Service Provider focused 
on delivering high quality Internet access and related services to commercial 
customers and professional users throughout northern and southern California.    (018)

About our Sponsors:
IBM developerWorks -http://www.ibm.com/developerWorks IBM's resource for 
Vividence - http://www.vividence.com/ Improving Customer Experience on the 
NOTE: =========================================================
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